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| Author: | Matsukawa, I. Fujii, Y. |
| Title: | Customer preferences for reliable power supply: using data on actual choices of back-up equipment |
| Journal: | Review of Economics and Statistics
1994 : AUG, VOL. 76:3, p. 434-446 |
| Index terms: | CUSTOMERS PREFERENCES EQUIPMENT |
| Language: | eng |
| Abstract: | This paper empirically examines customer preferences for the reliable sources of electricity, using data obtained from a survey of back-up systems owned by large computer users in Japan. The empirical results based on probabilistic discrete choice models indicate that (1) customers face a trade-off between the price and the reliability of the power supply, and (2) customer characteristics , such as types of business and levels of electricity usage, have significant impacts on the choice of back-up apparatuses. |
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