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| Author: | Wegeler-Deinhard, R. Friesen, G. Stippel, P. |
| Title: | Was will der Deinhard? |
| Journal: | Absatzwirtschaft
1996 : JUL, p. 14-16, 18 |
| Index terms: | MARKETING STRATEGY SPONSORSHIP WINE INDUSTRY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA