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| Author: | |
| Title: | The German market for wine |
| Journal: | Market Research Europe
1999 : SEP, VOL. 31:9, p. 87-125 |
| Index terms: | WINE INDUSTRY COMPANIES BRANDS GERMANY |
| Language: | eng |
| Abstract: | This report analyzes the German market for wine. A discrete analysis of sales through the horeca (hotels, restaurants and catering) channel during 1994-98 is included. The focus is shifted to the retail market which is divided into six sectors: still red wine, still white wine, still rosé wine, sparkling wine, fortified wine / vermouth and non-grape wine. The reviewed period is 1994-98, forecasts are for 1998-2003. |
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