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Author:Prabhu, J.
Tellis, G.
Title:Do consumers ever learn? Analysis of segment behavior in experimental markets
Journal:Journal of Behavioral Decision Making
2000 : JAN-MAR, VOL. 13:1, p. 19-34
Index terms:Consumers
Market efficiency
Learning
Rationality
Language:eng
Abstract:The goal of this paper is to study whether consumers learn, and if so, how that affects market efficiency.
SCIMA record nr: 203509
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