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| Author: | Barber, N.A. Donovan, J.R. Dodd, T.H. |
| Title: | Differences in tourism marketing strategies between wineries based on size or location |
| Journal: | Journal of Travel & Tourism Marketing
2008 : VOL. 25:1, p. 43-57 |
| Index terms: | marketing strategy wine industry tourism USA location of industry |
| Freeterms: | size of industry |
| Language: | eng |
| Abstract: | While the number of United States wineries (hereafter as: wns.) has doubled and wine production tripled, only three U.S. states represent the majority of wns. and wine production. Yet, small wns. have to struggle with similar production issues that larger wns. are facing. This study examines the relationship in off-site and on-site marketing strategies (here as: m-strs.) based on winery size and location. The results indicate differences in tourism m-strs., especially with wine education at rural wineries and food/wine pairing techniques at larger wns. |
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