search query: @indexterm RISK MEASUREMENT / total: 141
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| Author: | Böker, F. |
| Title: | Entscheider, Entscheidungssituation und Risikoaversion. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : DEC, VOL. 38:12, p. 979-995 |
| Index terms: | RISK RISK ANALYSIS RISK MEASUREMENT |
| Language: | ger |
| Abstract: | The Bernoulli-Utility Theory set on axiom basis by von Neumann and Morgenstern,is considered essential in forecasting and interpreting individual decision making under risk. Empirical identification of risk utility functions and,on this basis,testing the extent of individual risk aversion is presented. A questionnaire on utility functions completed by 40 persons has been assessed and put to behavior analysis. Actually only mono-attribute decision alternatives are being considered. The analysis of multi-attribute objects during risk is,therefore,being skipped. |
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