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| Author: | Caulkin, S. |
| Title: | Moeet Vuitton's joint vintage. *LVMH |
| Journal: | Management Today
1987 : NOV, p. 40-46 |
| Index terms: | MERGERS WINE INDUSTRY |
| Language: | eng |
| Abstract: | It is argued that the merger of Vaitton- Moet Henessy creates a life stile firm for the late 1980s: a multinational of world scale in top-of-the-line luxury goods. The purpose of the merger was the extension of everything that both partner had been doing before. Common strategy, common resources and common financial policy are discussed and it is concluded that the key to effectiveness is in avoiding big-company bureaucracy. |
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