search query: @indexterm Wine industry / total: 141
reference: 103 / 141
| Author: | |
| Title: | Wine. |
| Journal: | Market Research Great Britain
1989 : FEB, VOL. 30, p. 9-22 |
| Index terms: | WINE INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A market report is presented covering those wines consumed in the UK, both still and sparkling, which have a strength not exceeding 15% alcohol by volume. Fortified wines and vermouth are excluded. Key market trends and developments are outlined. Total market size is estimated, sales are analysed at current and at constant prices. Sources of supply are examined, imports are evaluated. Market sectors are identified. Usership and purchasing patterns are described. Brands and manufacturers are listed, market shares are compared. Advertising strategies and expenditures are analysed. Packaging is discussed. A future outlook is summarized, sales are projected to 1992. |
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