search query: @indexterm EXPERT SYSTEMS / total: 141
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| Author: | Vasko, F.J. et al. |
| Title: | A multi-attribute-based expert support system for customer/order evaluation |
| Journal: | Journal of the Operational Research Society
1990 : NOV, VOL. 41:11, p. 1077-1080 |
| Index terms: | EXPERT SYSTEMS MARKETING MICROCOMPUTERS MULTIPLE CRITERIA DECISION MAKING |
| Language: | eng |
| Abstract: | The evaluation of customers and orders provides essential input in generating a corporation's business plan and selling strategy. In the paper an approach based on multiple attributes is developed to assist in evaluating costumer performance. This approach is coded primarily in an expert system shell, which is run on a personal computer. The expert system shell was chosen over other software by the marketing people because they preferred its user-friendly capabilities. The system is used by the Tin Mill Marketing office of Bethlehem Steel and is being considered for use by other product-line marketing offices within Bethlehem. |
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