search query: @indexterm RISK MEASUREMENT / total: 141
reference: 51 / 141
| Author: | Gabbot, M. |
| Title: | The role of product cues in assessing risk in second-hand markets. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:9, p. 38-50 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MOTOR VEHICLES INDUSTRY RISK MEASUREMENT |
| Language: | eng |
| Abstract: |
SCIMA