search query: @indexterm FORECASTING / total: 1417
reference: 153 / 1417
| Author: | Smith, S. L. J. |
| Title: | A vision for the Canadian tourism industry |
| Journal: | Tourism Management
2003 : APR, VOL. 24:2, p. 123-133 |
| Index terms: | Tourist industry Canada History Forecasting |
| Language: | eng |
| Abstract: | The author describes vision and mission statements for the tourism industry released in 1998 by the Canadian Tourism Commission. The history and evolution of a national tourism marketing organization is reviewed as well as the emergence of a strong voice for industry in the operations of a national tourism marketing body. |
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