search query: @indexterm MARKETING CONCEPT / total: 142
reference: 50 / 142
Author: | Rageth, L. |
Title: | Die Basis des Marketings. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 19-20 |
Index terms: | MARKETING CONCEPT MARKETING MANAGEMENT MARKETING RESEARCH |
Language: | ger |
Abstract: |
SCIMA