search query: @indexterm MARKETING CONCEPT / total: 142
reference: 50 / 142
| Author: | Rageth, L. |
| Title: | Die Basis des Marketings. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 19-20 |
| Index terms: | MARKETING CONCEPT MARKETING MANAGEMENT MARKETING RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA