search query: @indexterm MARKETING CONCEPT / total: 142
reference: 49 / 142
Author: | Meyer-Hentschel, H. |
Title: | Der Wettlauf um die Alten: Seniorenmarketing. |
Journal: | Absatzwirtschaft
1996 : JUN, p. 42-46 |
Index terms: | MARKETING STRATEGY MARKETING CONCEPT ADVERTISING SALES MANAGEMENT PRODUCT DEVELOPMENT OLD PEOPLE |
Language: | ger |
Abstract: |
SCIMA