search query: @indexterm MARKETING CONCEPT / total: 142
reference: 47 / 142
| Author: | McKenna, R. |
| Title: | Marketing en tiempo real |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.10-14 |
| Index terms: | MARKETING CONCEPT MARKETING STRATEGY CHANGE |
| Language: | spa |
| Abstract: |
SCIMA