search query: @indexterm MARKETING CONCEPT / total: 142
reference: 47 / 142
Author: | McKenna, R. |
Title: | Marketing en tiempo real |
Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.10-14 |
Index terms: | MARKETING CONCEPT MARKETING STRATEGY CHANGE |
Language: | spa |
Abstract: |
SCIMA