search query: @indexterm MARKETING CONCEPT / total: 142
reference: 39 / 142
Author: | Engler, J. |
Title: | Gondolatok a jövorol 10 tetelben/ 10 theses on the future of marketing |
Journal: | Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 63-66 |
Index terms: | MARKETING MARKETING CONCEPT |
Language: | hun |
Abstract: |
SCIMA