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| Author: | Buttery, E. A. Leung, T. K. P. |
| Title: | The difference between Chinese and Western negotiations |
| Journal: | European Journal of Marketing
1998 : VOL. 32:3-4, p. 374-389 |
| Index terms: | CHINA MARKETING CONCEPT MARKETING STRATEGY NEGOTIATION CULTURE |
| Language: | eng |
| Abstract: | Chinese business negotiations are based on 'guanxi'. The paper explains the meaning of Guanxi and uses it to differentiate between the characteristics of Chinese and Western negotiations in the marketing context. Guanxi is a characteristic of Chinese culture and provides a starting point for understanding the Chinese negotiating style. Western cultures have inherently different characteristics. As culture is so important in the negotiation process, the paper also reviews the five dimensions of culture as outlined by Hofstede (1991) and places these in the Chinese context. |
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