search query: @indexterm MARKETING CONCEPT / total: 142
reference: 27 / 142
Author: | Lockau, I. Barth, K. |
Title: | Hürdenlauf beim Global-Account-Marketing: Globalisierung. |
Journal: | Absatzwirtschaft
1998 : JUL, p. 82-85 |
Index terms: | MARKETING MANAGEMENT MARKETING CONCEPT GLOBALIZATION PRICING COMMUNICATION SURVEYS |
Language: | ger |
Abstract: |
SCIMA