search query: @indexterm MARKETING CONCEPT / total: 142
reference: 21 / 142
Author: | Göpfert, O. Howaldt, K. |
Title: | Wieviel Wert steckt in der Differenzierung?: Channel Portfolio Management. |
Journal: | Absatzwirtschaft
1999 : OCT, p. 98, 100-101 |
Index terms: | MARKETING CHANNELS MARKETING CONCEPT CUSTOMER RELATIONS PORTFOLIO MANAGEMENT |
Language: | ger |
Abstract: |
SCIMA