search query: @indexterm MARKETING CONCEPT / total: 142
reference: 20 / 142
| Author: | Kotler, Ph. |
| Title: | El concepto generico de marketing. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17 |
| Index terms: | MARKETING MARKETING CONCEPT MARKETING MODELS |
| Language: | spa |
| Abstract: |
SCIMA