search query: @indexterm MARKETING CONCEPT / total: 142
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| Author: | Holbrook, M. B. Hulbert, J. M. |
| Title: | Elegy on the death of marketing: never send to know why we have come to bury marketing but ask what you can do for your country churchyard |
| Journal: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 706-732 |
| Index terms: | ACADEMIC STAFF INTERNET MARKETING CONCEPT |
| Language: | eng |
| Abstract: | This article considers the past, present and future of marketing. Whimsically but not without seriousness, it concludes that marketing faces something of a Y2K problem. Indeed, as the next millennium begins, though the marketing concept may survive, the marketing itself is dead. |
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