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| Author: | Dixon, D. F. |
| Title: | Emerging macromarketing concepts: from Socrates to Alfred Marshall |
| Journal: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 737-745 |
| Index terms: | Marketing theory Marketing concept Macromarketing |
| Language: | eng |
| Abstract: | As the analytical focus shifted from the Socratic Philisophers' interest in the "good life" to that of the late medieval nation builders, new macromarketing concepts emerged. As the social sciences developed, theories of human behaviour were integrated with earlier work and reflected increasing specialization in the market. |
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