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| Author: | Fahy, J. Hooley, G. Cox, T. Beracs, J. Fonfara, K. |
| Title: | The development and impact of marketing capabilities in Central Europe |
| Journal: | Journal of International Business Studies
2000 : FIRST QUARTER, VOL. 31:1, p. 63-81 |
| Index terms: | International business Marketing Strategic management Hungary Poland Slovenia |
| Language: | eng |
| Abstract: | The industrial organisation and evolutionary economics traditions in international business and the resource-based view of the firm in strategic management provide a rich and related set of persperctives on the question of performance in an international environment. This paper draws on these perspectives to examine the nature of marketing capabilities across a range of firm types in Hungary, Poland and Slovenia. |
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