search query: @indexterm DOMESTIC APPLIANCES / total: 144
reference: 10 / 144
| Author: | |
| Title: | The French market for small electrical appliances |
| Journal: | Market Research Europe
1999 : FEB, VOL. 31:2, p. 179-214 |
| Index terms: | MARKET SURVEYS DOMESTIC APPLIANCES ELECTRONICS INDUSTRY FRANCE |
| Language: | eng |
| Abstract: | The retail market for small household electrical appliances in France is analysed here. The market is segmented into following sectors for the purpose of the study: kitchen ; cleaning ; personal. Product innovation in terms of function and design has been a significant factor in fuelling the market. The market amounted to 21.6 million units in 1997, having increased by 16.5% since 1993 in volume terms. the overall market was valued at FF9,562 million in 1997, having grown by 6.6% in nominal terms over the review period. |
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