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| Author: | Zhang, Qian |
| Title: | On speeding up the implementation of the strategy of export market diversification (original in Chinese) |
| Journal: | International Trade Journal (c)
1996 : 2, p.22-27 |
| Index terms: | EXPORT MARKETING CHINA |
| Language: | chi |
| Abstract: | To accelerate the implementation of the strategy of export market diversification, the following relations should be handled well: between the advanced countries' markets and the developing countries' markets, between the main markets and scattered markets, between remote markets and peripheral markets, between traditional markets and newly-emerging markets, between the existing markets and potential market, between commodity markets and service markets. The basic measures to be taken are to strengthen guidance of and control over enterprises, incorporate the strategy into the daily economic and trade activities, establish global business and marketing network with the backing of overseas enterprises and carry out various economic cooperation's by using flexible trade modes. |
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