search query: @indexterm export marketing / total: 145
reference: 9 / 145
Author: | MacPherson, A. |
Title: | The role of international design orientation and market intelligence in the export performance of US machine tool companies |
Journal: | R. and D. Management
2000 : APR, VOL. 30:2, p. 167-176 |
Index terms: | Product development Machine tools industry Exports Export marketing USA |
Language: | eng |
Abstract: | This paper looks at the role of product design in the export performance of US manufacturing firms in the machine tool industry. The paper concludes with a brief discussion of the implications of the empirical results for future research on export marketing. |
SCIMA