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| Author: | Dulsrud, A. Jacobsen, E. |
| Title: | In-store marketing as a mode of discipline |
| Journal: | Journal of Consumer Policy
2009 : SEP, VOL. 32:3, p. 203-218 |
| Index terms: | marketing supermarkets consumer behaviour consumer choice shopping power Scandinavia Nordic countries Norway retailing |
| Language: | eng |
| Abstract: | Modern shopping spaces and supermarkets are considered as the key arenas of the empowered and sovereign consumer. Yet, purchasing patterns can be explained as resulting from consumer routines (hereafter as: cons-rts.) and habits. This paper examines cons-rts. as an outcome of governance structures embedded in modern retail marketing techniques. It is concluded that power and discipline are underestimated as explanations to the formation of cons-rts. and shopping behaviour. |
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