search query: @indexterm OPERATIONAL RESEARCH / total: 1454
reference: 71 / 1454
| Author: | Sodhi, M.S. |
| Title: | Applications and opportunities for operations research in Internet-enabled supply chains and electronic marketplaces |
| Journal: | Interfaces
2001 : MAR-APR. VOL. 31:2, p. 56-69 |
| Index terms: | INTERNET OPERATIONAL RESEARCH |
| Freeterms: | SUPPLY CHAINS |
| Language: | eng |
| Abstract: | The Internet is creating opportunities to apply optimization. Firms can use operations research (OR) to improve their supply-chain performance within the enterprise whether their supply chains are being Internet-enabled or not. They can increase benefits by using OR to improve planning and execution in Internet-enabled supply chains with an expanded physical scope that includes vendors and customers and with an expanded functional scope that includes product design, marketing, and customer-relationship management. |
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