search query: @indexterm credit cards / total: 146
reference: 40 / 146
Author: | Worthington, S. Horne, S. |
Title: | Relationship marketing: the case of the university alumni affinity credit card |
Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 189-199 |
Index terms: | CUSTOMER RELATIONS CREDIT CARDS UNIVERSITIES |
Language: | eng |
Abstract: |
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