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| Author: | Fishman, C. |
| Title: | This is a marketing revolution |
| Journal: | Fast Company
1999 : MAY, 24, p. 204-218 |
| Index terms: | MARKETING CREDIT CARDS INNOVATION |
| Language: | eng |
| Abstract: | Capital One is getting big the world of credit cards by testing, learning and innovating. The company's mission is: deliver the right product, at the right price, to the right customer, at the right time. |
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