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| Author: | Pritchard, A. |
| Title: | Tourism and representation: a scale for measuring gendered portrayals |
| Journal: | Leisure Studies
2001 : APR, VOL. 20:2, p. 79-94 |
| Index terms: | Tourism Tourist industry Gender Sex Society Case studies |
| Language: | eng |
| Abstract: | This paper analyses the nature of the images of women and men represented in tourism marketing and discusses the wider socio-cultural impact of such imagery. A case study of a range of UK tour operators' brochures is presented which confirms that tourism representation relies heavily on the use of women as sexualized product adornments. |
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