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Author:Stango, V.
Title:Pricing with consumer switching costs: evidence from the credit card market
Journal:Journal of Industrial Economics
2002 : DEC, VOL. 50:4, p. 475-492
Index terms:CREDIT CARDS
PRICING
SWITCHING COSTS
Language:eng
Abstract:The credit card market is a natural setting for investigating the relationship between pricing and consumer switching costs. The author finds, using a detailed panel of credit card issuers, that switching costs are an important influence on pricing for commercial banks.
SCIMA record nr: 243867
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