search query: @indexterm STRUCTURAL ANALYSIS / total: 146
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| Author: | Schaffer, U. Willauer, B. |
| Title: | Strategic Planning as a Learning Process |
| Journal: | Schmalenbach Business Review
2003 : APR, VOL. 55:2, p. 86-107 |
| Index terms: | PERFORMANCE MANAGEMENT LEARNING STRATEGIC PLANNING STRUCTURAL ANALYSIS |
| Language: | eng |
| Abstract: | Strategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper the authors suggest that a high degree of learning in the strategic planning process should result in a higher effectiveness of planning, which should positively influence adaptiveness, market performance, and return on sales of the business unit. In addition, the authors propose hypotheses on the determinants of learning in strategic planning and test these hypotheses by using a structural equation modeling (LISREL). |
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