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Author:Gilly, M. C.
Title:Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States.
Journal:Journal of Marketing
1988 : APR, VOL. 52:2, p. 75-85
Index terms:TELEVISION ADVERTISING
SEX
AUSTRALIA
MEXICO
USA
Language:eng
Abstract:
SCIMA record nr: 60418
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