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| Author: | Hesslinger, H. |
| Title: | Managementproduktivität und strategische Ausrichtung. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:6, p. 23-28 |
| Index terms: | MANAGEMENT PRODUCTIVITY STRATEGIC MANAGEMENT INNOVATION R&D MANAGEMENT MARKETING STRATEGY |
| Language: | ger |
| Abstract: | Successful companies are being characterized increasingly by their high strategic value creation, and not so much by the productivity of their manufacturing and processing anymore. This article sets out to indicate important consideration perspectives as starting points for a strategic-oriented improvement in management. |
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