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| Author: | Berman, B. |
| Title: | Should your firm adopt a mass customization strategy? |
| Journal: | Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 51-60 |
| Index terms: | Industries Management Strategy Production Productivity Companies USA |
| Language: | eng |
| Abstract: | What are the main differences btw. mass production and mass customization? What benefits can be derived? Are there infrastructure requirements associated with it? Are there any pitfalls a company should watch for? The answers and information provided will better enable managers to evaluate the suitability of mass customization, making the necessary changes to traditional customer elicitation methods, process flexibility, and logistic systems currently used by mass producers. |
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