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| Author: | Salvador, F. Forza, C. Rungtusanatham, M. |
| Title: | How to mass customize: Product architectures, sourcing configurations |
| Journal: | Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 61-70 |
| Index terms: | Industries Production Productivity Strategy Management Companies USA |
| Language: | eng |
| Abstract: | The interdependencies of product, process, and supply chain design need to be carefully considered if the goal of mass customization is to be met. A mass customization strategy can be pursued with differing "intensity" as competitive environment and company aspects change. This study's findings highlight how production volume and product variety are key variables in strategy implementation. |
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