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| Author: | Reynolds, D. |
| Title: | An exploratory investigation of multiunit restaurant productivity assessment using data envelopment analysis |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 16:2-3, p. 19-26 |
| Index terms: | Restaurants Productivity Data envelopment analysis Management Efficiency |
| Language: | eng |
| Abstract: | The results of this study include relative-to-best efficiency valuations, suggest that data envelopment analysis offers considerable potential for managers looking to accurately assess productivity. |
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