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| Author: | Detta-Bergman, M. J. |
| Title: | The impact of completeness and web use motivation on the credibility of e-health |
| Journal: | Journal of Communication
2004 : VOL. 54:2, p. 253-269 |
| Index terms: | CONSUMERS HEALTH INTERNET |
| Language: | eng |
| Abstract: | The effect of web use motivation on the relationship between consumer perceptions of credibility and completeness is investigated in this article. Research results base on 2 X 3 experiment made with 246 respondents. Extent of completeness of health information on the Internet is demonstrated. Interaction of source characteristics and the orthogonality of content is also demonstrated. |
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