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| Author: | Valentino, N. A. Hutchings, V. L. Williams, D. |
| Title: | The impact of political advertising on knowledge, internet information seeking and candidate preference |
| Journal: | Journal of Communication
2004 : VOL. 54:2, p. 337-354 |
| Index terms: | ADVERTISING POLITICS |
| Language: | eng |
| Abstract: | Usually political advertising is generally informative and may reduce gaps between the least and most aware in society. However political advertising doesn´t create large shifts in candidate preference. The author´s of this article draw models of opinion change, in which they forecast that the information benefits of political advertisements would vary by level of awareness. |
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