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| Author: | Werner, N. |
| Title: | Planning for uncertain futures : building commitment through scenario planning |
| Journal: | Business Horizons
1990 : MAY-JUN, VOL. 33:3, p. 55-58 |
| Index terms: | CORPORATE PLANNING BUSINESS FORECASTING |
| Language: | eng |
| Abstract: | The scenario planning process needs more than technical excellence; it must also build commitment by taking heed of the politics and culture inside the company. To develop strong commitment to particular strategies, the scenario planning activity must: be geared to assemble and use the information residing in the collective wisdom of the organization; provide a medium for choosing risk/return preferences with which the organization is politically and culturally comfortable; provide a medium for the choice of sensible hedging strategies; be designed to keep confusion at bay by focusing attention only on core issues. |
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