search query: @indexterm NETWORKS / total: 1473
reference: 88 / 1473
Author: | Davies, I.A. |
Title: | Alliances and networks: Creating success in the UK fair trade market |
Journal: | Journal of Business Ethics
2009 : VOL. 86, SUPPL. 1, p. 109-126 |
Index terms: | fair trading markets management success alliances networks companies case studies United Kingdom |
Language: | eng |
Abstract: | Based on data from a longitudinal study of the key management success factors in the fair trade (henceforth as: f-tr.) industry, this article provides insights into the essential nature of inter-organizational alliances and networks for creating the profitable and growing f-tr. market in the United Kingdom (U.K.) Using three case studies with extensive industry interviews, provided is an interpretive perspective on the organizational relationships and business networks and the way in which these have produced success for the U.K. f-tr. companies. There are three types of benefit derived from the networks: i. competitive developments through virtual integration, ii. intellectual developments through the sharing of intellectual capital, and iii. ideological developments through an ideological network of like-minded individuals. Yet, there are three managerial factors, that is, 1. partner choice, 2. partner use and 3. partner management which influence the relative success at leveraging these benefits. |
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