search query: @indexterm quality assurance / total: 148
reference: 52 / 148
Author: | Nicolet, U. |
Title: | Marketingerfolg durch Qualität und Serviceleistung. |
Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL 62:1, p. 53-55 |
Index terms: | QUALITY ASSURANCE MARKETING CONCEPT SERVICE PRODUCTS CUSTOMERS CORPORATE CULTURE |
Language: | ger |
Abstract: |
SCIMA