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| Author: | Nicolet, U. |
| Title: | Marketingerfolg durch Qualität und Serviceleistung. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL 62:1, p. 53-55 |
| Index terms: | QUALITY ASSURANCE MARKETING CONCEPT SERVICE PRODUCTS CUSTOMERS CORPORATE CULTURE |
| Language: | ger |
| Abstract: |
SCIMA