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| Author: | Goldenberg, B. Sifonis, J. G. |
| Title: | Planning theory: keep on keeping on |
| Journal: | Journal of Business Strategy
1994 : JUL-AUG, VOL. 15:4, p. 23-24 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Creating and maintaining dynamic thinking is a critical step in successful planning in a world in which former strategies must often be implemented while planners are creating a strategic framework for the future. To do all this at once, the whole act of planning and the ability of everyone in the organization to change must become equally dynamic. |
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