search query: @freeterm Unternehmensplanung / total: 148
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| Author: | Boar, B. |
| Title: | Planning theory: Sun Tzu and Machiavelli on strategy |
| Journal: | Journal of Business Strategy
1995 : JAN-FEB, VOL. 16:1, p. 16-18 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Why waste time and money on modern consultants when you can go right to the source? Sun Tzu and Machiavelli had a lot to say on strategic planning, and much of it still holds true. Together, the teaching of Sun Tzu and Machiavelli provide an enduring set of fundamental principles of strategy. |
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