search query: @freeterm Unternehmensplanung / total: 148
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| Author: | Harari, O. |
| Title: | Good/bad news about strategy |
| Journal: | Management Review
1995 : JUL, VOL. 84:7, p. 29-31 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Strategic planning is a corporate cow and yet it is dangerous to the organization. Traditional strategic planning is dull, static, lifeless and virtually useless in today's business environment. Successful strategy requires the input of everyone in the organization. |
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