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| Author: | Schriefer, A. |
| Title: | Getting the most out of scenarios: advice from the experts (Entscheidungsproblem) |
| Journal: | Planning Review
1995 : SEP-OCT, VOL. 23:5, p. 33-35 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | At a conference session an in-depth discussion took place of how practitioners can get the most value from scenario planning. Participants were B. Ralston, SRI International, R. Wilson, Northeast Consulting Resources, and G. Harris, Global Business Network. The moderator of this panel discussion reports on the applications and pitfalls of scenario planning. |
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