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| Author: | Camillus, J.C. |
| Title: | Reinventing strategic planning |
| Journal: | Strategy and Leadership
1996 : MAY-JUN, VOL. 24:3, p. 6-12 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | With both the content of strategy and the process of strategy development requiring change, it follows that there is a need to reinvent 'strategic planning' in organizations. This need is reflected in the turmoil that is evident in both the practice and theory of strategic planning. The author's 'dimensions of strategic choice' approach provides a framework for coherent management decisions and actions. |
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