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| Author: | |
| Title: | The Spanish market for dairy products |
| Journal: | Market Research Europe
1997 : MAR, VOL. 28:3, p. 63-142 |
| Index terms: | MARKET SURVEYS DAIRY INDUSTRY CONSUMER EXPENDITURE BRANDS COMPANIES SPAIN |
| Language: | eng |
| Abstract: | The survey report examines the retail market for Spanish dairy products. For the purposes of the analysis, dairy products are divided into four broad sectors: milk including milk shakes, butter, cheese and cream. Milk and cheese are regarded as staple foods as they form an essential part of the Spanish diet. Cheese is a popular snack food. Butter and cream play a less important role. Cream is regarded as a seasonal product, usually consumed during the summer months with fruit. Consumption of butter is limited by oil for cooking and by margarine as a spread. Butter also suffers from a negative image of being high in fat and cholesterol. |
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