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| Author: | Gilmore, W. S. Camillus, J. C. |
| Title: | Do your planning processes meet the reality test? (Planungssystem) |
| Journal: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 869-879 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSPLANUNG, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Sophisticated planning systems and touted techniques have never been a guarantee of success to a business. For strategic situations the issues are usually complex and unpredictable with many unknowns and a large human factor. This article identifies a set of 7 fundamental process principles for dealing with such problems. The principles are a starging point in the effort to codify the art of successful strategic planning. Several examples of the use of the principles are provided. |
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