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| Author: | Finnie, W. C. |
| Title: | A four-cycle approach to strategy development and implementation |
| Journal: | Strategy and Leadership
1997 : JAN-FEB, VOL. 25:1, p. 24,26-29 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Effective strategy development and planning is an organization's most powerful means of controlling its destiny. Every business has a strategy, even if by default. But even a great strategy is useless without strong implementation. The author presents a cyclical process that supports both top-down and bottom-up input into the strategy process. The four-cycle approach to strategy development and implementation develops a motivating vision, produces a strategy for achieving the vision, leads to bottom-up goals and action plans, and allows for routine fine tuning of the strategy. |
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